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Samsung's Global Ad Account Is Up For Grabs [THE BRIEF] | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Aaron Taube

Good morning, AdLand. Here's what you need to know today:

Samsung is putting its global advertising and media accounts up for review, Campaign reports. The global ad account is split between Cheil, CHI & Partners and Leo Burnett. Samsung has a lot of agencies on its roster, and the plum assignments are in the U.S. and Korea. Nonetheless, this is a hugely prestigious and potentially lucrative account on one of the world's hottest brands. Expect drama!

http://www.businessinsider.com/samsung-global-ad-account-review-the-brief-2014-4


 

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